May 16, 2025

Group of Gen Z friends browsing TikTok and Instagram on smartphones in a cozy room with a futuristic cityscape background
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Social Search Unleashed: Optimizing Content for Gen Z’s TikTok and Instagram Preferences

Imagine a 22-year-old scrolling TikTok, not just for viral dances but to find a quick dinner recipe or the latest streetwear drop. They’re not Googling—they’re tapping hashtags like #FoodieHacks or #GenZFashion. Welcome to social search, the new frontier for digital marketers, CMOs, and CDOs reading on www.asiatechbuzz.com. TikTok and Instagram have become Gen Z’s go-to platforms for discovering trends, tutorials,

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