July 4, 2025

Silhouette of a marketer analyzing modern marketing skills with digital dashboards and data visualizations
Digital Marketing

From Storytellers to Strategists: The Essential Modern Marketing Skills to Excel

Introduction With over 25 years n the online industry, I’ve played multiple marketing roles and witnessed marketing evolve from an art form to a precision science. In the early days, crafting a compelling ad or catchy jingle was the heart of marketing – an intuitive process driven by creativity. Today, modern marketing skills are grounded in data, with decisions backed

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