
General
AI Marketing Operations in APAC: The Intelligent Shift fom Automation to Advantage
Introduction: Why Marketing Operations Is Entering Its AI Moment For more than a decade, marketing operations across Asia Pacific have been shaped by one dominant idea: automation. However, the emergence of AI Marketing Operations APAC is redefining the landscape. Automate campaigns. Automate journeys. Automate reporting. Automate activation across channels. And for a time, automation delivered exactly what organisations needed. It