Artificial Intelligence
Data Clean Rooms in AI Marketing: The Foundation CMOs in APAC Can No Longer Ignore
Introduction Artificial Intelligence is rapidly reshaping how marketing decisions are made. Across Asia Pacific, AI is already influencing personalisation, media optimisation, customer lifecycle management, and real-time engagement at scale. Yet as AI adoption accelerates, many CMSs are begining to confront a difficult reality: AI-driven marketing without strong data foundations is becoming increasingly risky. In a region defined by fragmented privacy
February 8, 2026