AI Search Optimization
The Marketing Operating Model in the Age of AI Search Optimization
Introduction In an era where digital discovery is rapidly shifting, traditional models of Search Engine Optimization (SEO) are no longer sufficient. The rise of AI-mediated search experiences powered by generative models – from Google’s AI Overviews to AI assistants like ChatGPT and Perplexity – has elevated the stakes for how brands are found, interpreted, and trusted in the first place.
March 14, 2026