Desmond Phua

A close-up of a person of color looking into a futuristic mirror, using augmented reality (AR) to virtually try on makeup with a digital overlay on her face.
Digital Experience Platform

Marketing 6.0 Unleashed: Revolutionizing Immersive Strategies for APAC Success

Introduction: CMOs at the Helm of Immersive Transformation The marketing landscape in Asia Pacific (APAC) is evolving at breakneck speed, driven by mobile-first consumers, super-app ecosystems, and digital natives who demand seamless, engaging brand experiences. For Chief Marketing Officers (CMOs) and digital marketers, the challenge is no longer just about crafting campaigns or optimizing funnels. It’s about creating immersive, multisensory

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September 20, 2025
Futuristic digital art of a high-tech boardroom with C-suite executives collaborating, digital screens showing data visualizations, a glowing network of unified data, and a holographic trophy, symbolizing Martech ROI and execution-first marketing strategies.
Marketing

Unleash Martech ROI: The Execution-First Mandate for Tangible Business Outcomes

In the dynamic world of modern business, marketing technology (Martech) has emerged as a cornerstone of growth, promising unparalleled personalization, operational efficiency, and deep customer insights. From automating email campaigns to orchestrating complex customer journeys across myriad touchpoints, the potential is vast. Billions are poured into Martech investments annually, with the global market size projected to reach USD 556.78 billion

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September 4, 2025
Professional in command center managing DXP for AI search optimization, connecting Google AI Overviews, ChatGPT, AIO, AEO, GEO, SXO with CDP data in MarTech ecosystem.
Digital Experience Platform

Adapting to AI Search: The Indispensable Role of DXP in the AI-Driven MarTech Ecosystem

With 30 years of exposure to the internet business, I’ve seen the digital world from its early beginnings through to the current era of artificial intelligence-driven transformation. My latest stint at Home Credit Philippines, where I led the creation of a comprehensive MarTech ecosystem, serves to illustrate the transformative value of integrated platforms. On www.asiatechbuzz.com, we are passionate about examining

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August 8, 2025
Silhouette of human and robot co-pilot in office analyzing upward growth charts with AI marketing tools in Asia.
Artificial Intelligence

Unlock AI Marketing Tools: Your Co-Pilot for Hyper-Relevant Experiences in Asia

Let’s talk about something that’s keeping every CMO and tech manager up at night: how to make your brand stand out in Asia’s crowded digital space. Picture this: you’re running campaigns across markets as different as night and day, from the bustling streets of Manila to the sleek offices of Tokyo. Consumers aren’t just looking for products anymore; they want

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August 1, 2025
Futuristic cityscape with people shopping, featuring 3D screens on skyscrapers, symbolizing full funnel marketing and tech innovation.
Digital Marketing

The Future of Full Funnel Marketing : Unleashing Sustainable Growth

In today’s digital landscape, marketing professionals face unprecedented demands: delivering personalized seamless customer experiences across fragmented channels. Siloed campaigns and linear funnels no longer suffice. At AsiaTechBuzz, we explore full funnel marketing – a holistic strategy that connects awareness, considerationk conversion, retention, and advocacy into a dynamic cycle, driving sustainable growth. With over 28 years in marketing, business development, and

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July 28, 2025
Abstract AI robot managing tasks with Agentic AI Marketing dashboard showing charts and workflows in the background.
Agentic AI

Revolutionizing Agentic AI Marketing: Unleashing the Unsupervised Marketer

Introduction: Escape the Marketing Grind with Agentic AI Ever stayed up past midnight, the glow of your laptop burning your eyes, as you tweak ad copy or chase down campaign data? If you’re a marketer, you know the drill: endless emails, urgent lead requests, and the constant pressure to personalized every customer touchpoint. You’re not alone if you’re overwhelmed. But

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July 12, 2025
AI Overview Analytics GA4 performance chart in high-tech office, silhouette managing data
Analytics

Decoding AI Overview Analytics: A Comprehensive Google Analytics 4 Guide

Introduction: Cracking the Code of AI-Driven Search Imagine you’re a detective in a digital world, piecing together clues about how users find your website. Your latest case? Google AI Overviews (AIOs) – those slick, AI-generated summaries topping search results. For marketing analytics professionals, digital marketing teams, and CMOs, decoding AI Overview Analytics is like finding the key to a treasure

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July 9, 2025
Silhouette of a marketer overlooking a futuristic cityscape with glowing charts and graphs, symbolizing modern marketing and data-driven strategies.
Digital Marketing

Modern Marketing Mastery: Proven Strategies for APAC Success

Introduction: The Power of Modern Marketing in APAC In the Asia-Pacific (APAC) region, modern marketing is reshaping how brands connect with today’s hyper-connected consumers. With mobile penetration soaring past 90% in Singapore and South Korea (Statista), markets from Jakarta’s vibrant e-commerce hubs to Tokyo’s tech-savvy streets are embracing digital-first strategies. Traditional tactics like print ads, cold calls, and generic campaigns

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July 7, 2025
Silhouette of a marketer analyzing modern marketing skills with digital dashboards and data visualizations
Digital Marketing

From Storytellers to Strategists: The Essential Modern Marketing Skills to Excel

Introduction With over 25 years n the online industry, I’ve played multiple marketing roles and witnessed marketing evolve from an art form to a precision science. In the early days, crafting a compelling ad or catchy jingle was the heart of marketing – an intuitive process driven by creativity. Today, modern marketing skills are grounded in data, with decisions backed

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July 4, 2025
Chart showing growth and user silhouettes tracking AI Overviews with GA4
Analytics

Unveiling the Future: Measuring AI-Impact of Google AI Overviews and AI-Search with GA4

Google’s AI Overviews (AIO) and AI-Search are revolutionizing how users engage with search results, significantly impacting website traffic and brand visibility. Tracking their effects enables businesses to understand traffic changes, monitor performance, enhance AI-Search discoverability, and ensure accurate product and service information in AIO. For marketing professionals, analytics experts and C-level executives, Google Analytics 4 (GA4) offers a powerful framework

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June 27, 2025