Digital Marketplace

Illustration of live commerce in APAC with a host streaming, diverse shoppers, gamification features, and cultural landmarks in the background.
Digital Marketing

Inside the Live Commerce Boom in APAC: Trends and Case Studies

Imagine tuning into a live stream where a charismatic host showcases the latest fashion trends, answers your questions in real-time, and offers exclusive discounts—all while you shop from the comfort of your couch. This isn’t a futuristic fantasy; it’s the reality of live commerce, and it’s taking the Asia-Pacific (APAC) region by storm. In 2022, China’s live commerce market alone

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June 14, 2025
Cyberpunk-style illustration of five marketing professionals on a couch using smartphones, surrounded by neon-lit AI-powered social commerce icons and a futuristic cityscape.
Digital Marketing

How AI-Powered Social Commerce Will Revolutionize APAC’s Digital Marketplace

Imagine a world where your customers discover, explore, and buy products without ever leaving their favorite social media app. That’s not a distant dream—it’s happening now, and it’s happening fastest in the Asia-Pacific (APAC) region. AI-powered social commerce is transforming how brands connect with consumers, blending cutting-edge technology with the social platforms billions use daily. For marketing professionals, CMOs, CEOs,

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June 9, 2025