Modern Marketing

Silhouette of a marketer analyzing modern marketing skills with digital dashboards and data visualizations
Digital Marketing

From Storytellers to Strategists: The Essential Modern Marketing Skills to Excel

Introduction With over 25 years n the online industry, I’ve played multiple marketing roles and witnessed marketing evolve from an art form to a precision science. In the early days, crafting a compelling ad or catchy jingle was the heart of marketing – an intuitive process driven by creativity. Today, modern marketing skills are grounded in data, with decisions backed

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July 4, 2025
Silhouette of a marketer at a crossroads, symbolizing T-shaped talent, with an APAC city skyline at sunset, representing 28 years of marketing expertise.
Digital Marketing

Rewriting the Playbook: How T-Shaped Talent Unlocks Asia-Pacific MarTech Potential

Introduction: The New Rules of Marketing Picture the marketing world of ’90s: brainstorming taglines over coffee, pinning up prints and ad mockups, and hoping your billboard caught eyes. Fast-forward to today, and nowwhere is the transformation more electric than the Asia-Pacific (APAC) region. We’re navigating the whirlwind of sprawling MarTech stacks, fragmented channels, and consumers who shift faster than a

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June 18, 2025