TechStrategy

C-suite leaders in a futuristic boardroom analyzing the ROI of a modern CMS on a holographic dashboard in 2025
Digital Experience Platform

The ROI of a Modern CMS: What C-Suite Leaders Need to Know in 2025

A modern CMS boosts ROI by streamlining content workflows, cutting costs, and driving revenue for the C-suite in 2025. With AI-powered tools, scalability, and real-time analytics, it enhances efficiency and customer engagement. Executives gain a competitive edge, justifying investment through measurable gains in productivity, reduced IT overhead, and improved digital experiences that align with strategic business goals.

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March 6, 2025
Colorful futuristic illustration of a MarTech stack, showing cranes building a custom tech structure with digital blocks, gears, and icons, representing the build, buy, or blend options for choosing a MarTech stack.
MarTech

Build, Buy, or Blend: Choosing the Right MarTech Stack for Your Business Needs

Building a MarTech stack in 2025 weighs ‘build, buy, or blend’ options. Buying off-the-shelf tools offers speed, while building custom solutions ensures fit. Blending both balances cost, control, and scalability. With AI and integration driving efficiency, marketers must align stacks with goals, leveraging data and agility to stay competitive in a rapidly evolving, tech-powered marketing landscape.

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March 1, 2025